Free Marketing Advice
Wix vs. WordPress: Which Is Right for Your Small Business in 2025?
A side-by-side decision guide—no fluff, just what matters. Every small business needs a website that looks great, loads fast, and converts visitors into customers. In 2025, two platforms continue to dominate: WordPress and Wix. Choosing the right one isn’t just about picking a template—it impacts your design flexibility, your marketing
10 Essentials Your Website Can’t Live Without
Your website is your most powerful 24/7 salesperson—but only if it’s built on a solid foundation. Miss even one of these essentials, and you risk losing visitors before they ever become customers. In today’s fast-paced digital landscape, first impressions matter more than ever. If your site isn’t clear, easy to
Smarter Content Creation: How to Use AI Without Losing Your Voice
Recently, AI writing tools have gone from novelty to necessity. What once felt like a gimmick—click a button, get a paragraph—has blossomed into a workflow accelerator that can draft blog posts, brainstorm marketing hooks, and even help you find your brand voice. AI makes writing faster, polishes your rough ideas,
Social Media Marketing in 2025: What It Really Means for Small Businesses
In an era when attention is the most valuable currency, social media remains the single best free marketing channel for small businesses. It’s where relationships are born, trust is built, and brands find their voice—without spending a dime on ad buys. But in 2025, the rules of the game have
The Digital Marketing Pivot: Why Your Business Needs to Make the Shift
We are all well aware that COVID-19 changed the way we do business drastically. But here’s the thing that many business owners aren’t truly comprehending… we are never going back to the way things were before (in terms of how we do business). The new normal for operating is officially
Quiz: Do I need A Website Refresh?
If you haven’t already—there is no better time than right now to give your site a little refresh. What that refresh looks like varies per client… but most likely your site could use a touch up on some design elements or maybe some fine-tuning on the copy, (or perhaps both).
What This Digital Marketing Strategist Can’t Live Without: All My Tools and Resources Revealed
New year resolutions are great and all, but what about all those little tips and tricks you pick up over time that you continue to use year in and year out? That’s the good stuff. I thought I’d share all the tools and resources I LOVE to manage, run, and
10 Do’s and Don’ts for Excellent Email Etiquette
Let’s talk about the do’s and don’ts of emailing. Whether you’re direct emailing someone or you’re sending out an email marketing campaign to a full contact list, there are certain unspoken “rules” that are expected to be followed. We’ve laid out 10 do’s and 10 don’ts for you to read
Launching a New Website? Here’s Your New Website Launch Guide
What an exciting time—after all the anticipation, collaboration, and investment you’ve put into this thing, you are finally ready to hit that publish button to open your virtual front door. Throwing a virtual launch party can be a little intimidating—it’s not like you can send out RSVPs. BUT… Don’t let
The Importance of GREAT Website Copy
I’m a brand expert and web designer, not a word wizard. Although I don’t consider copywriting my personal strength, I understand the outright importance of great copy, especially when it comes to the overall success of the websites I’m creating for my clients. As we like to say here at Be