Laura Bean

Your Digital Marketing Strategic partner specializing in bold brand strategies, website design, and real digital marketing strategies for Women entrepreneurs In service-based businesses.

INTERACTIVE MARKETING IS THE NEW NORMAL IN THE WORLD OF DIGITAL MARKETING

I think we’re all pretty familiar with “new normals” after 2020 but I’m here to tell ya, things are changing digitally just as much as things are changing.. well, globally. Have you ever heard of the term interactive marketing? If you position your business online, it’s only a matter of time before you do. So, …

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FAILED LOGIN ATTEMPT ALERT

Experiencing the ‘Failed Login Attempt Alert’ Emails from your WordPress Website?

I have been developing and managing WordPress websites for over a decade and at some point in time, every single one of my web design clients forwards me an email from their website, alerting them with some weak security announcements, spam comments or now, the most prevalent, failed login attempts. So, it’s about time I …

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Digital Marketing Pivot

The Digital Marketing Pivot: Why Your Business Needs to Make the Shift

We are all well aware that COVID-19 changed the way we do business drastically. But here’s the thing that many business owners aren’t truly comprehending… we are never going back to the way things were before (in terms of how we do business).  The new normal for operating is officially just the normal! Aside from …

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Digital Business Tools

What This Digital Marketing Strategist Can’t Live Without: All My Tools and Resources Revealed

New year resolutions are great and all, but what about all those little tips and tricks you pick up over time that you continue to use year in and year out? That’s the good stuff. I thought I’d share all the tools and resources I LOVE to manage, run, and sustain my digital marketing business. …

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Email Etiquette

10 Do’s and Don’ts for Excellent Email Etiquette

Let’s talk about the do’s and don’ts of emailing. Whether you’re direct emailing someone or you’re sending out an email marketing campaign to a full contact list, there are certain unspoken “rules” that are expected to be followed. We’ve laid out 10 do’s and 10 don’ts for you to read over so you can ensure …

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Website Launch Guide

Launching a New Website? Here’s Your New Website Launch Guide

What an exciting time—after all the anticipation, collaboration, and investment you’ve put into this thing, you are finally ready to hit that publish button to open your virtual front door. Throwing a virtual launch party can be a little intimidating—it’s not like you can send out RSVPs. BUT… Don’t let that scare you. There are …

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